What’s Online: The Vision Council Highlights Think About Your Eyes’ 'Seeing is a Gift' Ad and 2018 Plans in New Video


ALEXANDRIA, Va.—Think About Your Eyes—a national public awareness campaign about the importance of scheduling an annual eye exam—recently created a new ad campaign for the first time since 2008, titled, “Seeing is a Gift.” The campaign celebrates the gift of sight and focuses on inspirational messaging around everything vision allows people to experience and emphasizes the importance of scheduling an annual eye exam. In a new video published on its LinkedIn Page, The Vision Council highlights Thinks About Your Eyes’ plans for 2018, including its goal to get add to its 23 industry supporters (contributing $15 million) and getting to $25 million. Watch, “Member Update: Think About Your Eyes in 2018” here.