Wires Glasses Lands Investor for Futuristic Eyewear Collection


LONDON—Eyewear startup Wires Glasses, based here, announced a seed investment from True Ventures. With this round of funding, Wires Glasses will focus on its direct-to-consumer strategy, including building out its ecommerce site and selling its eyewear in exclusive boutiques in the U.S. and Europe, the company said in a statement. The funds will help the company launch a new collection of futuristic, modular eyewear. Wires Glasses did not specify the amount of the investment. The company was established in 2017 by London-based designer Yair Neuman and under the creative direction of Lily Cole.