SAN DIEGO—Claude Labeeuw, a 25-year Carl Zeiss Vision veteran, has been named vice president in charge of key ECP customers and strategic initiatives.

Growing Zeiss’ ECP business has been a consistent focus for Labeeuw, who began his career as an optometrist. For the last eight years, Labeeuw headed the Zeiss marketing team, overseeing the North American launch of numerous products, including the Zeiss freeform lenses, the Zeiss Progressive Individual 2 precison lens with Digital Inside Technology, Zeiss DriveSafe lens, Zeiss Digital Lens and Zeiss DuraVision BlueProtect coating. He also led the expansion of the Zeiss lab network.

“We continue to look for innovative ways to be more customer-focused in all aspects of our business,” said Jens Boy, president of Carl Zeiss Vision, North America. “This new role is just one more example of our commitment to partnering with our customers and will bring an amplified level of focus to help them provide the best optical solutions to their patients, while at the same time, empowering them to grow their practices.”

Details on the incoming vice president of marketing for Carl Zeiss Vision, North America, will be announced in the coming weeks, according to a Zeiss spokesperson.