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PORT CHESTER, New York—Saturday, June 6, 2020 marks the fifth annual National Eyewear Day. The holiday, which Zyloware submitted the to the Registrar at National Day Calendar in 2016, serves to promote philanthropic initiatives that bring awareness to the importance of comprehensive eye exams and eye health, as well as to share tips and tools for ECPs and patients. This year’s mission for National Eyewear Day is “to help everyone see a beautiful day every day,” Zyloware said in an announcement. The goal is to spread the message about the importance of maintaining eye health with annual comprehensive exams.

In a press release, Zyloware said, “As part of Zyloware’s mission to help people see a beautiful day every day, we’re hoping this year’s National Eyewear Day will serve as a reminder of the importance of being proactive in your eye health as well as a day of bright positivity during a challenging time.” This message also underscores the fact that eyecare is a vital part of preventative wellness and should not be forgotten. To do this, the company is inviting all members of the optical community to share messages about the importance of eyecare, eyewear pride, and positivity on social media using the hashtags #NationalEyewearDay #ZylowareEyewear and #WeAreZyloware.

Zyloware has shared a National Eyewear Day toolkit online featuring assets to help with celebrations, as well as the company’s dedicated COVID-19 resource center.