A&A Optical Unveils RACHEL Rachel Roy Collection at Vision Expo East


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Quick Take: A&A Optical has unveiled its first collection of RACHEL Rachel Roy with the debut of 16 optical styles and 52 total skus.
Specifics: RACHEL Rachel Roy eyewear celebrates the strong, cool DNA of the namesake fashion brand with stylish and wearable shapes, unique prints and a bold color spectrum. This debut collection is crafted with materials including stainless steel and handmade acetate.
Selling Points: “We are honored to partner with Rachel Roy to introduce this fabulous new women’s collection. The unique design touches with bold colors translate beautifully into the eyewear,” Robert Liener, president, A&A Optical said. “Those not familiar with the RACHEL Rachel Roy brand will be introduced to the color and texture of the brand at the pop-up shop within the A&A Optical booth at Vision Expo East.” The RACHEL Rachel Roy eyewear collection will be available online at aaopticalco.com as well as at Vision Expo East booth #2543. To celebrate this new launch, A&A Optical will showcase a RACHEL Rachel Roy pop-up shop at its Vision Expo East booth where visitors can experience the spring 2019 ready-to-wear collection and mix the eyewear styles with their new look.