Fetch Eyewear Launches Collection With Patented Frame Technology

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Quick Take: This month Fetch Eyewear, founded by Ann Sacks will debut frames featuring a patented interlocking frame system called Collection.
Specifics: 10 styles and three colors per style, this collection’s interlocking frame system allows customers to easily change prescription lenses between multiple colors of the same frame.
Selling Points: The eyewear line called Collection allows customers purchasing a prescription to select up to three additional colors of the same frame at $95 per additional frame. “I designed Collection in response to consumer frustration that the cost of lenses often meant wearing the same glasses for years,” said Ann Sacks, founder and owner of Fetch Eyewear. “With this technology, we are able to offer customers more fun and more fashion.” Ann Sacks founded Fetch Eyewear in 2004 and by leveraging her background in design, she personally creates each frame sold by Fetch. “Our goal [for Collection] is that people who have high-index lenses, which can be very expensive lenses, have more style choices over the lifetime of their prescription,” Sacks told Launchpad. “They might get new lenses, for medical reasons, every couple of years. We give them the opportunity to different frames in different colors, using the same lenses. It’s fun for people. We’ve developed a patent pending technology that allows the lenses to slide in and out easily. Our bridge looks standard, but lifts up easily, and a specially designed magnet system holds the lenses in place.” Fetch donates 100 percent of profits to charity with an emphasis on animal welfare projects and the majority of its profits to Pixie Project, the Sacks family animal shelter and low-income veterinary clinic run by her daughter Amy Sacks.
www.fetcheyewear.com