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Quick Take: Fitz Frames anticipates the launch in mid-August of a customized eyewear service specializing in children’s glasses, led by founder Heidi Hertel and co-CEO Gabriel Schlumberger.
Specifics: Using facial mapping, Fitz Frames has created an enhanced fitting experience with a lifelike virtual try-on process. The new service allows children to try on different frames from home, and the collection features a current catalogue of six frame shapes and eight colors, as well as the option of adding blue-light blocking lenses or sunglasses. Once the frames are selected, they are printed with 3-D laser printers at the Fitz Frames factory in Ohio. In addition, Fitz Frames now offers a subscription option, which provides members with two sets of frames and lenses for $185 per year.
Selling Point: Fitz Frames’ new children’s collection will offer families convenient and accessible access to children’s eyewear for ages three and up, and each pair will be manufactured for each individual child. Fitz Frames is also partnering with two non-profits—Vision to Learn and Loving Eyes—to provide eyecare and glasses to children who need them, and children who cannot wear conventional glasses.
www.fitzframes.com