Healthy Eyes Advantage Launches Adventure Kids Club Eyewear Package


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Quick Take: Healthy Eyes Advantage (HEA) is launching Adventure Kids Club, a package that brings lenses and frames together with innovative product features that allow parents and children to consider eye protection at an early age, the company stated.
Specifics: The Adventure Kids Club provides a fully integrated eyeglasses package that features frames in eight styles, broken down in four girl models and four boy models. The package also includes polycarbonate lenses with Crizal Alize UV no-glare and Transitions photochromic technology.
Selling Points: The various styles that are available for the Adventure Kids Club eyewear package are crafted from acetate as well as some combination acetate and stainless steel models. These styles are also available in shapes including butterfly silhouettes, rounded squared, modified rectangle as well as sport rectangle. The frames and lenses in this package both change color with UV activation. The eyewear package also comes with a case, cloth, eyeglass retainer, an Adventure Kids Club drawstring backpack and puzzle/coloring sheet. The package includes a one year limited warranty on the frame and two year warranty on the Crizal lenses. While the pilot program is underway, the national rollout is scheduled for summer 2019. The package will be available for preview and preorder at Vision Expo East at the Health Eyes Advantage booth #2341.