LaunchPad: Frame Collection Kids by Safilo Debuts New Collection for SS19 By Staff Monday, March 18, 2019 12:05 AM More ImagesQuick Take: The Kids by Safilo collection from Safilo Group has released new eyewear for spring/summer 2019 that features new colorways, details and comfort features to make optical frames even more comfortable and functional for infants and children. Specifics: The innovative eyewear project aimed at 0-8 year olds that is designed with a medical-scientific approach to better meet children’s needs showcases a new range of styles. Selling Points: The new frames show off translucent fronts in vibrant colorways that are combined with solid temples for a fun contrast. These new looks are also available with exclusive clip-on sun-covers with polarized lenses, providing kids with benefits including effective correction, glare-free vision, clear contrasts, perception of natural colors, reduced eye fatigue and 100 percent UV protection. Kids by Safilo provides safety with its flexible frames with softly rounded profiles and integrated hinges to prevent injuries in case of impact. They are also lightweight and stable due to the ergonomic design of the bridge and temples. This range of styles for children are designed with flexible but strong materials to prevent them from deforming or weakening and are discreet on the child’s face. www.safilogroup.com