Kirk & Kirk Releases Campaign Highlighting New Centena Collection Styles


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Kirk & Kirk, celebrating its 100th anniversary in 2019, has released a new campaign highlighting its Centena Collection. The Centena collection is the brand's  first collection to be handmade from 10mm acrylic. The lightness of the material allows for a substantial frame that is ultra-lightweight on the face and comfortable to wear. "The Italian materials allow Kirk & Kirk to source their own unique color palette which in turn gives the independent optician a collection that helps them standout from their competitors," the company said.  The campaign accompanying this collection was shot in London and the images showcase a "combination of the beauty of the frames and the emotion that they create, reflecting a gentle confidence and independence."