More Images
Quick Take: l.a. Eyeworks is officially launching FICTION, an independent optical brand at Vision Expo East.
Specifics: This launch features 20 frame styles that are crafted from fine acetates and stainless steel, showcasing a modern blend of time-honored shaping and refined, contemporary design. Along with customized color selections, the temple sleeves of these frames are tailored to each design. Another key design detail featured on these FICTION frames is a unique hinge-and-temple configuration. This style element shows off a signature enamel “©” medallion, visible only when the frame is off the face and folded. Additionally, a capsule of eight sunglasses drawn from selected models is featured with the collection.
Selling Points: FICTION is produced under the creative direction of l.a. Eyeworks. "FICTION expands l.a. Eyeworks’ trailblazing legacy of creating innovative, desirable eyewear designs that embolden the work of independent opticians,” said Rob Rich, president of l.a. Eyeworks. “Likewise, our longstanding focus on the originality and imagination of individuals is reflected in the name of the collection.” Additionally, "based on a belief in the written word as a pathway to positive self-expression and growth, a portion of the proceeds from the sale of each FICTION frame benefits 826LA, a Los Angeles-based non-profit organization dedicated to supporting students with their creative and expository writing skills, and to helping teachers inspire their students to write," the company stated. To find out more about this collection contact hello@fictionframes.com, or (800) 348-3337.
www.laeyeworks.com; www.fictionframes.com