Luxottica’s Ray-Ban Releases New Styles and #ProudToBelong Campaign


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Quick Take: Luxottica’s Ray-Ban has released its latest edition of the #ProudToBelong campaign to showcase its new collection of sunwear styles.
Specifics: Ray-Ban’s #ProudToBelong campaign highlight the "human moments that connect us and lets us find our sense of belonging." This campaign focuses on three key groups of sentiments which include vulnerability & empathy, passion & joy, and confidence & pride.
Selling Points: The #ProudToBelong campaign is centered on these Ray-Ban sun styles. The Ray-Ban Square (RB1971) exudes a strong 1970s appeal as it reflects the styles of this decade from the I-Shape Family. Crafted with an oversized square silhouette, these simply constructed metal frames feature new Evolve lenses in gradient tones. Also rolled out in this release is the Ray-Ban Wayfarer (RB2140). "Ray-Ban Original Wayfarer Classics are one of the most recognizable and distinctive shape in the history of sunglasses," the company stated. This iconic look, initially designed in 1952, has proven to be a staple accessory for celebrities, musicians and artists alike. The Ray-Ban Wings II (RB3697) style features a squared silhouette coupled with mirrored gradient lenses.  This model is finished off with flat temples, a flat double bridge and the Wings II logo stamped on the lens.;