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Quick Take: DKNY with Marchon Eyewear Inc. have launched the brand’s new eyewear collection which is slated to roll out globally in March 2019.
Specifics: The new DKNY sun and optical eyewear takes inspiration from DKNY’s iconic sportswear and accessory offerings, infusing streetwear-inspired details for an effortlessly cool eyewear collection.
Selling Points: These spirited new styles feature a mix of materials to create an elevated look in stand-out colorways and matte and metallic finishes. Key styles include minimally designed, glamorous shapes including sport-inspired shields, oversized boyfriend fits, timelessly sleek aviators, modern yet classic round frames, elegant butterfly silhouettes, and semi-rimless designs, as well as easy-to-wear, modern teacups and essential squares. All styles feature adjustable nose pads for added comfort and feature the DKNY logo as a signature design detail. Beginning in March 2019, the new DKNY sun and optical eyewear lines will be distributed globally and sold in select department stores, specialty stores, and premium sun and optical retailers, as well as in DKNY retail locations and online at DKNY.com.
www.marchon.com