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Quick Take: Safilo has debuted its first Hugo Eyewear collection after the relaunch of the brand. The fall/winter 2018 collection offers a full range of modern urban styles in sharp metal and bold acetate with a unique twist.
Specifics: The men's and women's sunglasses and optical frames comes in an essential color palette typical for Hugo. For a bold statement, some the glasses are equipped with reversed "HUGO" wordmark on the lenses.
Selling Points: The styles HG 1000/s and HG 1001/s from this relaunched collection offer a sense of individuality, from over-the-top to more classic looks. These frames are characterized by a double bridge and colored nylon detail in the upper part of the lenses.  Bold squared sunglasses seen in the Hugo 1002/s style create a powerful and modern Hugo look. The layering of different colored acetate on the front provides a unique style and statement for a daring consumer. The transparent styles feature an additional special detail: the reversed word mark on the gold-mirrored lenses. The rectangular Hugo 1003/s and 1006/s sunglasses, along with the optical styles, the Hugo 1004 and Hugo 1007, exude a modern casual feel. These essential styles are characterized by different layers of colored acetate. The multi-layered material provides the style with a subtle color stratification. Additionally, the flex hinges and adjustable end-tips add comfort.
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