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Quick Take: For spring/summer 2019, Elie Saab from Safilo will introduce a new Ready-to-Wear eyewear collection to complement its existing couture line. The two-tiered initiative embraces the brand’s “couturier” roots.
Specifics: A total of 14 styles, seven optical styles and seven sun styles comprise the SS19 collection.
Selling Points: The new Ready-To-Wear eyewear collection is designed for a young-minded, trendy consumer, looking to embrace Elie Saab at a more accessible entry price point. The Elie Saab Ready-to-Wear collection is characterized by its youthful, fresh attitude and shows off trendy, glam shapes in high quality materials and with a focus on design details. Elie Saab features several families of styles. The Torsade family of styles is defined by sophisticated shapes and is inspired by the iconic chains found on Elie Saab bags. The Monogramme product family is characterized by refined, multi-faceted acetates and embellished by graphic sinuous lines that frame the eyes. A new Elie Saab monogram logo, inspired by heraldic art with interlaced E and S letters outlining an emblematic floral shape in distinctive glam shapes, decorates the temples of this collection. The Le Jardin family expresses a modern and sophisticated feminine appeal with the highest interpretation of the concept of weightlessness. The Chaine family in the Elie Saab offering is characterized by the brand’s iconic chain pattern which is inspired by leaves as a natural element.
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