Safilo Intros FW 2018 Polaroid Eyewear Collection


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Quick Take: Safilo presents its latest collection of Polaroid Eyewear for fall/winter 2018.
Specifics: This new release is enriched with new shapes, bright colors and frames that feature contemporary design and pop attitude. The pixel detail, Polaroid’s iconic signature element is showcased on the frames and internally on the temple tips.
Selling Points: Some optical standout styles include the PLD D351 and PLD D348. These optical frames which are crafted in stainless steel feature slim lines, adjustable nosepsads and a lightweight comfortable fit.  The Polaroid “pixel” laser-engraved pattern is visible on the end-pieces and temples. A range of bright or pastel colors tones complement the frame essential design. The PLD D348 optical frame is available in red, blue and black while the PLD D351 optical frame is available in green, coral and black. For sun, the PLD 6057/S shows off a geometric silhouette and is  available in blue with grey lenses, white with brown shaded lenses, green with green lenses, pink with pink lenses, black with grey shaded lenses. The PLD 2071/g/s/x  offers a drop-shaped construction in polycarbonate and features the Polaroid laser-engraved pattern on the metal details on temples and bridge. This style, featuring the 2.0 lenses, is offered in blue with grey lenses, matte black with grey/silver lenses, dark Havana with grey lenses, black with grey lenses. This style features the new 2.0 polarized lens: a new, thicker and stronger lens, providing a further improved distortion-free visual experience and allowing for a wider array of lens colors.