LaunchPad: Frame Collection Safilo Launches Teen Eyewear by Juicy Couture By Staff Monday, June 17, 2019 10:15 AM More ImagesQuick Take: Juicy Couture, known for being a fun and irreverent lifestyle brand for the decidedly fashionable, has launched a Teen Eyewear by Juicy Couture collection this summer from Safilo. Specifics: Aimed at style-seeking girls between the ages of 13-18 the collection infuses a fun, teen-friendly perspective into the shapes, as well as colors and prints specific to the DNA of the Juicy Couture brand. The collection, features four shapes that are colorful, bold and expressive for this the launch collection. These initial styles to the Teen Eyewear category were based on two best-selling Juicy Couture women’s styles and two Juicy Couture girl’s styles that have been sized accordingly to meet the needs and tastes of the wearer.Selling Points: The new JU 300 optical style feature a soft cat eye silhouette with an acetate front and temples adorned with the Juicy Couture block logo. The JU301 is a playful, square-shaped optical frame with an acetate front and temples offered with the Juicy Couture gothic logo treatment. Also included in the launch of the Teen Eyewear collection from Juicy Couture is the JU302. This expressive, square-shaped acetate optical frame is offered with a Juicy Couture block logo. Closing out this release is the JU303. This stylish rectangular-shaped model features the Juicy Couture block logo and exclusive eye-catching patterns on either the temple exterior or interior. www.safilogroup.com