Purple Go Launches iPad-Based Optical Retail Platform

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Product: Purple Go for Optical Retailers
Top Line: Purple Go, a San Francisco technology company that develops mobile apps and retail software systems, launched an iPad-based optical retail platform, Purple Go for Optical Retailers, at Vision Expo.
Purple Go also announced its partner integration with cloud-based EHR provider, RevolutionEHR. While appointment and customer data can be synced with any EHR for quick setup, RevolutionEHR users will enjoy the benefits of instant appointment syncing between the two platforms.
Close Up: The new software offering combines patient engagement features with practice management and customer relationship management capabilities to provide a premium, tightly coordinated shopping experience in-store and online. The result is higher sales with lower overhead costs through automation and coordination of key tasks, according to Purple Go.
As a patient engagement platform, the system drives appointments efficiently through automated annual exam reminder emails that link directly to an online booking form. By smoothly connecting the process online, patients find it more convenient to book, staff spend less time on the phone, and the success of campaigns is easily tracked.
Customer data is synced to an iPad app that staff use with customers in-store to provide an enhanced eyewear shopping experience. Opticians can quickly view customer shopping history and access an exhaustive frames database with high resolution pictures. Lens options and insurance pricing are calculated automatically in a straightforward chart that makes costs and savings easier for customers to understand. And, product information can be emailed instantly from within the app, along with an easy “purchase later” link so indecisive customers can finish payment later online.
Vital Stats: Purple Go reports that businesses using Purple Go have seen average sale price per frame increase by over 10 percent and time-to-sale reduced by half as opticians are able to more effectively communicate the benefits of quality frames and lens options. Inventory, orders, and sales are also tracked automatically
throughout the assisted shopping experience, reducing the manual data entry required of staff.
“This is the first time all of these essential pieces have been pulled together in a way that makes a really elegant shopping experience,” said Jeremy Huff, co-founder and CEO of Purple Go. “We’re seeing increased appointments, higher-end purchases, and faster time-to-sale, and both customers and staff love using the iPads.”
Purple Go works for optical retailers of any size or number of locations, and stores are offered a free 60-day trial period with no setup fees. Product demos can be requested online at www.purplego.co/optical.
www.purplego.co/optical; www.revolutionehr.com; jeremy@purplego.co; (415) 518-7839