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Product: Lenses for people with red-green color blindness
Top Line: EnChroma, creators of glasses for color blindness, is expanding its line of lenses. The company’s six new lenses are engineered to address specific types and severities of red-green color blindness in a broad range of lighting conditions.
Close Up: EnChroma lenses enable red-green color blind people to see a broader range of clear, vibrant color. Special optical filters in the lenses remove small slices of light from the visible spectrum to establish a more accurate ratio of light entering the eye. This enables the color blind to experience a more normal spectral response and participate more fully in life’s colorful moments.
“Based on continuous research and innovation, EnChroma has developed new lenses that are optimized to fit the needs of each individual color blind patient,” said Andrew Schmeder, CEO and co-founder of EnChroma. “One of the key findings of our research team was that the optimal lens choice often depends on the type and extent of color vision deficiency and the expected use conditions. The additional lens choices will enhance each EnChroma user’s color experience.”
Vital Stats: EnChroma is launching the line through a network of over 200 authorized retail locations across the country. Each retailer will use a Professional EnChroma Cx Lens Trial Kit to guide patients as they try each unique lens to find the one that works best for them. A new and improved online EnChroma Color Vision Screening Test, and Lens and Frame Advisor Tool, will help eyecare professionals select the ideal lens solution for their color blind patients.
“Our network of authorized eyecare professionals are critical for the color blind to understand and try EnChroma products, and to the success of our business strategy,” said Mark Mattison-Shupnick, vice president of business development for EnChroma. “This next generation of six lens types will expand opportunities for private practitioners and enhance the EnChroma experience for color blind patients. We look forward to discussing the opportunity to join our growing network of ECPs with vision professionals at Vision Expo West.”
www.enchroma.com; (510) 497-0048