Product: New educational and P.O.S. tools for Transitions Signature lenses style colors and Transitions XTRAcctive style mirrors
Top Line: To help eyecare professionals (ECPs) build excitement and educate patients on the new brand and lens offerings, Transitions Optical has created several new educational and point-of-sale tools. The materials include information on how to dispense, style and communicate about the modern and technology-savvy brand. Centered around the launch of Transitions Signature lenses style colors and Transitions XTRActive style mirrors, ECPs can now order a custom launch kit at www.TransitionsPRO.com/freestyle.
Close Up: ECPs can leverage the brand rejuvenation and style colors and style mirrors in their practice by selecting from the following resources for their kit:
• Patient Brochures: This tool presents the entire family of Transitions lens products and revitalized messaging to patients.
• ECP Information Sheet: Built to help ECPs communicate the benefits of Transitions lenses, this resource outlines the differences between products.
• Transitions Style Collection Guide: Authored by Transitions Change Agent Sheena Taff, the Transitions Style Collection guide gives ECPs a step-by-step look at how to talk to patients about the latest trends in eyewear, and how to pair their frames with style colors and style mirrors.
• Lens Swatches: Complete with the four style colors and six style mirrors lens options, ECPs can now demonstrate what these new lenses looks like both activated and unactivated.
• Dispensing Mat with Inserts: Help inform your patients on the new style colors and style mirrors lens options with three different dispensing mat inserts.
Vital Stats: The new brand resources can be viewed online and downloaded at www.TransitionsPRO.com/freestyle. Additional downloadable resources include, a Light Under Control video loop, Transitions lens dispensing tips, FAQs and posters for style colors and style mirrors.
www.TransitionsPRO.com