Eyes of Faith Debuts New Try-On Program


Quick Take: Eyes of Faith introduces its innovative “See & Select Try-on Box” which complements its existing partnership with hundreds of ECPs nationwide.
Specifics: Through EOF’s new try-on program, patients can use state-of-the-art virtual try-on technology to choose up to three frames that are then sent directly to their nearest participating optical, encouraging patients to discover local ECPs who support the EOF brand, the company stated. Additionally, optical partners can also take advantage of the virtual try-on technology  through the current wholesale website. Through the website, ECPs can try and buy in a convenient, independent, virtual “sales” appointment.
Selling Points: "As a socially-conscious, faith-based company, Eyes of Faith spreads the Word through their philanthropic Wear & Share Program: a portion of every purchase supports Christian missions that deliver the gift of sight to people in need where people receive a free eye exam, prescription glasses, readers, or sunglasses according to their needs and the hopeful message of Jesus Christ," the company said. Co-founder Amy Schneider added, “For the past 10 years, our partners have loved our innovative frames and uncompromising values, so we’re incredibly excited to make the entire collection more accessible for anyone looking for great frames that joyfully celebrate their faith and showcase their personal style.”