The Great American Solar Eclipse Calls for a Little Indulgence

By Staff
Friday, August 18, 2017 3:09 PM

NEW YORK—The Great American Solar Eclipse is officially upon us and we’re hoping that everyone has grabbed a pair of ISO-approved viewing glasses and is ready for the monumental event. As VMail previously reported, today’s eclipse is the first to come to North America since 1979 and will be crossing the U.S. from coast to coast for the first time since 1918.

Vision Direct and Fight for Sight Partner for #ThinkUV Campaign

By Staff
Thursday, August 17, 2017 1:19 PM

UNITED KINGDOM—Vision Direct—Europe’s largest online contact lens supplier—and Fight for Sight—a UK charity dedicated to funding pioneering research to prevent sight loss and treat eye disease—have teamed up for the second year in a row to launch the #ThinkUV campaign.

Five Most Common Eye Complaints and How to Prevent Them

By Staff
Tuesday, August 15, 2017 2:16 PM

In honor of this year’s Contact Lens Health Week, Visian ICL has taken a look into five of the most common eye complaints, their causes and how to prevent them.

Half of U.S. Parents Skip Back-To-School Eye Exams for Their Children, Survey Finds

By Staff
Friday, August 11, 2017 4:56 PM RANCHO CORDOVA, Calif.—A new survey by VSP Vision Care and finds that just over one-half of parents in the U.S. overlook a back-to-school eye exam for their school-age children. Although three in four respondents said sight is the most important sense, the findings from the survey revealed that often parents’ attitudes don’t match their actions.

Influencers and Industry Leaders Celebrated at 21st Annual ACE Awards

By Staff
Tuesday, August 8, 2017 5:56 PM NEW YORK—The Accessories Council honored individuals and companies who have furthered the awareness and use of accessories at the 21st annual ACE Awards, held here this week. In front of a packed room, the 2017 ACE Awards were presented to designers, brands, retailers, celebrities and media who have helped to enhance sales and promote accessories.

Transitions Partners With New Consumer Influencers for the Good Light Project

By Staff
Tuesday, August 1, 2017 11:44 AM

PINELLAS PARK, Fla.—To continue illustrating the role changing light plays in shaping our days and nights through its online and social media initiative, the Good Light Project, Transitions Optical is partnering with influential Transitions lens wearers.

Think About Your Eyes Launches New Advertising Campaign

By Staff
Thursday, July 27, 2017 12:57 PM

ALEXANDRIA, Va.—Think About Your Eyes will be launching a new creative campaign on July 31, featuring two new commercials airing on broadcast and cable stations. Following the theme, “Seeing is a Gift,” the new campaign is a celebration of sight, with the first commercial specifically targeting parents, in an effort to focus on the importance of kids’ vision health and the second commercial targeting a broader adult audience.

MyEyeDr. CEO, Sue Downes Appears on ‘Modern Living with kathy ireland’

By Staff
Thursday, July 20, 2017 4:42 PM

LOS ANGELES—CEO of MyEyeDr., Sue Downes, made an appearance on Modern Living with kathy ireland, which aired on We tv as sponsored programing on July 20 and will be airing on Bloomberg International on Sunday, July 23 at 7:30 am,10:30 am and 3 pm.

Experts Give Safety Tips on Proper Way to View Aug. 21 Solar Eclipse

By Staff
Tuesday, July 18, 2017 4:11 PM NEW YORK—On Aug. 21, 2017, a solar eclipse will be coming to North America for the first time since 1979 and for the first time since 1918, the eclipse will be crossing the country from coast to coast. With all the excitement going around about this event, experts are educating the public on appropriate ways to view the eclipse—warning about the long-term effects of looking directly at the eclipse without glasses and giving tips on appropriate eclipse eyewear.

Allergan Partners with Celebs for #EyePic Campaign

By Staff
Tuesday, July 11, 2017 1:37 PM

DUBLIN—Allergan plc announced the launch of the #EyePic campaign, a new awareness campaign, as part of the See America initiative to fight preventable blindness and visual impairment in the U.S. With the help of Milo Ventimiglia, Victor Cruz and Alexandra Daddario, the company is encouraging everyone to post their #EyePic and tag two friends to do the same, in an effort to broaden awareness of preventable blindness, promote discussion around eye health and ultimately encourage all Americans to visit their eye doctors for comprehensive eye exams.

Canadian Practice ‘Goes to the Dogs’ for a Good Cause

By Staff
Thursday, June 29, 2017 12:10 PM

WATERLOO, Ontario—This month, our neighbors from the north released some photos that made our hearts melt. Insight Eye Care collaborated with Save Our Scruff (SOS), a charity organization that finds homes for dogs, to create a perfect photoshoot that married Insight Eye Care’s stylish frames with Save Our Scruff’s adorable dogs.

Hear / Say

By Staff
Monday, June 19, 2017 12:00 AM

June Is Cataract Awareness Month

By Staff
Monday, June 19, 2017 12:00 AM According to Prevent Blindness, cataract is a clouding of the eye’s lens which blocks or changes the passage of light into the eye. Cataracts can develop slowly or quickly, or progress to a certain point, then not get any worse. Besides aging, other factors such as eye infections, some medicines (steroids), injuries or exposure to intense heat or radiation, may cause cataracts.

Costa’s New Campaign Video Dives Into OCEARCH’s Mission

By Staff
Thursday, June 8, 2017 11:50 AM

DAYTONA BEACH, Fla.—On June 8, also known as World Oceans Day, Costa launched a consumer marketing campaign for OCEARCH Limited Edition sunglasses.

“Flexon Extreme: Don’t Try This At Home” Digital Campaign

By Staff
Tuesday, June 6, 2017 2:50 PM

NEW YORK—Marchon’s Flexon Eyewear brand, known for its technologically advanced memory metal designs, recently kicked off their latest digital video campaign, “Flexon Extreme: Don’t Try This At Home.” The series is inspired by Flexon Eyewear customer product reviews, customer testimonials and experiences.