OneSight and Deloitte Study: The Global Need and Access

By Staff
Wednesday, October 7, 2015 11:26 PM In conjunction with World Sight Day, OneSight and Deloitte are announcing the results of a recent study which determined 1.1 billion people need glasses but lack access. OneSight collaborated with Deloitte to determine how accessible vision care and quality eyewear are around the world.

Essilor World Sight Day Infographic

By Staff
Wednesday, October 7, 2015 10:32 PM

Essilor and The Vision Impact Institute have amassed some eye-popping statistics about what the lack of vision care and proper eyewear can impact, from children’s learning to workers’ productivity.

Vision Monday Hits the “Rue” for Silmo 2015

By Deirdre Carroll
Friday, October 2, 2015 12:09 PM

PARIS—Silmo 2015 took place from September 25-28 at the Paris Nord Villepinte exhibition center, north of Paris.

This year, organizers reported, 34,250 attendees, a rise of 5 percent rise in visiting professionals. International visitors were in the majority, with 57 percent of attendees from around the world and 43 percent representing French opticians, who turned out in greater numbers this year, according to the show. There were a total of 892 exhibitors in the 33,300 square meters, an increase of 5.3 percent of exhibition, with 75 percent of them coming from abroad.

HelpMeSee Wins Five Recognitions from Hermes Creative Awards

By Andrew Karp
Thursday, October 1, 2015 1:44 PM

HelpMeSee, a global campaign to eliminate cataract blindness, was recently recognized with five separate awards for creative marketing, video and photography from the Hermes Creative Awards. The judges received over 6,000 entries from around the world for this year’s contest.


By Staff
Tuesday, September 15, 2015 12:00 AM “What we have done for ourselves alone dies with us; what we have done for others and the world remains and is immortal.” – Albert Pike

What Are You Wearing? / Burke-McLoughlin Eye Associates, Avon, Connecticut

By Staff
Thursday, September 10, 2015 12:00 AM Jaclyn has been working in the optical industry for 15 years, both out front and behind the scenes. She’s the one who keeps the locomotive chugging.

Getting Shady / #VMSPIRIT #PUTSUNNIESONIT Campaign

By Staff
Monday, August 24, 2015 2:00 PM From June 15 until Aug. 7, VM asked you to get in the #VMSpirit and #PutSunniesOnIt by posting photos of your favorite shades on unconventional items. We asked, and you answered back with your creative shots. Take a look at the slideshow below for a compilation of the submissions.

Why Optical Illusions Fool Our Eyes

By John Sailer
Friday, July 10, 2015 12:03 PM DUBLIN, Ireland—Humans have been intrigued by optical illusions from the primitive forms of the Ancient Greeks in 350BC to the advanced 21st Century versions in the field of theoretical neurobiology. Optician Jon Munro of the Supersavers Opticians in Dublin created this animated “gifographic” to not only illustrate some of the classic optical illusions but also to explain the reasons why our minds misinterpret what we are seeing.

Graduation Word Creation

By VM Staff
Monday, June 15, 2015 12:00 AM Try your hand at solving this graduation-themed word jumble. (Hint: Take a look at the Best in Class Special Report

Hear / Say

By VM Staff
Monday, June 15, 2015 12:00 AM “The patient does not care about your science; what he wants to know is, can you cure him?”
– Martin H. Fischer, American physician and author

“We See” Child Health Project Helps People See…and See What’s Possible

By John Sailer
Friday, June 5, 2015 1:00 PM

SOWETO, South Africa—Now that it’s been in operation for over a year, the “We See” Child Eye Health Project has proven effective at helping some of the six out of ten children in South Africa with reduced vision who need glasses but don’t have them.

“The teacher legitimized that they were actually performing better in school,” said Matthew Alpert, OD, after returning to Soweto to see the success of the project.

“As a company whose mission is to help people see, we also want to help people see what’s possible,” said Jill Novelo, manager, VSP Global public relations. “Our goal is to help provide eye health services to 30,000 children over a three-year period to reduce uncorrected visual impairment issues by 90 percent.”

Nike Vision South Africa’s managing director Grant Hoyle said, “We now have a fixed venue. If you look at how quickly that transition has taken place, it’s a credit to all the partners involved and how genuine they are in wanting to see this happen.”

Watch the video to see what’s been achieved by the “We See” Child Eye Health Project partners—VSP Global, Nike Vision, Optometry Giving Sight, and the Brien Holden Vision Institute—and why Alpert predicted, “the sustainability of the clinic cements the foundation of us being able to bring this to even more communities across the globe.”

Defining 'Opticianry' to Consumers: Opticians Association of America Devises Logo, Video and Branding Tools

By Staff
Wednesday, May 27, 2015 12:27 AM LAKELAND, Tenn.—The Opticians Association of America (OAA) has been working to help its members better communicate to the public and help them better define “What does an optician do?” in the minds of consumers.

VSP’s Jim McGrann Discusses Health-Tracking Eyeglasses in Wall Street Journal Interview

By John Sailer
Wednesday, May 20, 2015 4:30 PM NEW YORK—In a video interview with VSP Global’s Jim McGrann earlier this week on Tues., May 19, 2015, The Wall Street Journal focused on the company’s new health-tracking eyeglasses for the “exploding market in the wearables space.”

The 'Elements' of Wearables

By Andrew Karp
Monday, May 18, 2015 4:25 PM APX Labs, which develops software that connects smart glasses and other types of wearables to enterprises, has published a “Periodic Table of Wearable Technology” on Wearable