Essilor Launches Ultimate Lens Package TV Spot


NEW YORK—Essilor released this new TV spot to launch the Ultimate Lens Package, which combines three top-tier products. Two different Ultimate Lens Packages are available: one for presbyopes that features new Varilux X progressives, Crizal Sapphire 360 UV and Transitions Signature VII; and one for single vision Package that swaps Eyezen + lenses for Varilux X. To sweeten the deal, Essilor has announced a buy one, get one free offer that is good until the end of 2017.