Founder and CEO, Roger Hardy, Explains How He Built a $200 Million Online Retailer

VANCOUVER, British Columbia—In this interview with,’s founder and CEO, Roger Hardy, predicts that Wal-Mart, Costco and Pearle Vision will lose their market dominance as online retailing gains in prominence. He discusses how the company has grown since its founding in 2001 to 750 employees at its headquarters here, in its distribution and manufacturing center in Blaine, Wash., and in Stockholm, Sweden, and Sydney, Australia. With North America representing over half of the company’s business and the U.S. its fastest growing market, Hardy says, “There’s this massive opportunity to shift away from independent eye doctors.” Listen to the interview to learn more about the company that started selling contact lenses online in 2001 and eyeglasses online in 2008.