Zeiss Hosts International Guests at DriveSafe Launch Events in Germany

BERLIN—Zeiss hosted a group of international guests at a series of events last week in Germany that were tied into the launch of Zeiss DriveSafe, a new line of ophthalmic lenses designed to enhance vision for drivers.

The first stop was a tour of Zeiss corporate headquarters in Aalen, followed by a visit to the Zeiss Museum of Optics in nearby Oberkoken. The museum, which is dedicated to the history of optics, features a world class collection of antique telescopes and spectacles.

For the second leg of the trip, the group travelled to Berlin’s famous Templehof airport, where they got to try out ZeissDriveSafe lenses. Mark Shupnick, Jobson’s director of continuing education, was there. As he explained, “The attendees drove the Mercedes Benz drive team experiences after a demo so that the emotion of each personal driving experience was analogous to the emotion and passion for precision of the Zeiss researchers and optical people that made their DriveSafe lenses worn during the drive.” Here are some photos he took during the three-day event.

Photos by Mark Mattison-Shupnick and Mike Vitale.

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Zeiss DriveSafe Launch

Headed to the lab tour early Tuesday morning, weather was a cool 45 degrees outside but the bus was warm with the anticipation building.