Vision Council Blue Light Video from South by Southwest

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AUSTIN, Texas—The Vision Council solidified its presence at South by Southwest by not only reaching nearly 3,000 attendees at the booth, but also scoring a segment on KVUE ABC Austin Midday. Jenn Falik, style guru and official ambassador of the Vision Council’s blue light/digital eye strain consumer outreach campaign, appeared on the show and discussed the harmful effects of blue light on the eyes, the causes and symptoms of digital eye strain and the lens technology solutions available.