Defining 'Opticianry' to Consumers: Opticians Association of America Devises Logo, Video and Branding Tools

By Staff
Wednesday, May 27, 2015 12:27 AM LAKELAND, Tenn.—The Opticians Association of America (OAA) has been working to help its members better communicate to the public and help them better define “What does an optician do?” in the minds of consumers.

VSP’s Jim McGrann Discusses Health-Tracking Eyeglasses in Wall Street Journal Interview

By John Sailer
Wednesday, May 20, 2015 4:30 PM NEW YORK—In a video interview with VSP Global’s Jim McGrann earlier this week on Tues., May 19, 2015, The Wall Street Journal focused on the company’s new health-tracking eyeglasses for the “exploding market in the wearables space.”

Sold-Out EyeRock Show Energizes New Eyes

By Andrew Karp
Thursday, April 02, 2015 5:30 PM Optical suppliers, retailers and rock music lovers joined together during International Vision Expo East for EyeRock a benefit concert supporting New Eyes for the Needy, a non-profit organization focused on providing prescription eyeglasses to the poor.

VSP Global's 'The Shop' Previews Wearable Tech Frame Prototype at Expo

By Andrew Karp
Friday, March 27, 2015 1:00 PM The Shop, VSP Global's R&D lab for technology and fashion, unveiled a prototype of its first original product at International Vision Expo.

A Look Back at 100 Years of Moscot

By Deirdre Carroll
Thursday, March 12, 2015 2:30 PM NEW YORK—A hundred years gives you a lot of history to pull from. For a company with as much character as Moscot, that history is quite colorful.

Advances in Wearable Technology: Electronic Eyewear

By Andrew Karp
Thursday, February 12, 2015 4:00 PM Wearable technology and specifically electronic eyewear stole the show at the recent 2015 Consumer Electronics Show (CES) in Las Vegas, according to Andrew Karp, group editor Lenses & Technology for Vision Monday and 20/20 magazine.

Rochester Optical Execs Discuss Epson Moverio and Smart Glasses Market

By Andrew Karp
Thursday, December 18, 2014 5:00 PM Rochester Optical has developed prescription lenses specifically for Moverio smart glasses. These Smart GOLD Lenses (Glasses Optimized Lens Designs) are custom-designed to support the Moverio experience by reducing image displacement, improving visual acuity, supporting binocularity and relieving eye fatigue.

Vision Health Cooking Class

By John Sailer
Tuesday, November 18, 2014 3:30 PM SALT LAKE CITY, Utah—Bala Ambati, MD, PhD, hosts a "Nutrition for Vision" cooking class. The professor of ophthalmology, Moran Eye Center, University of Utah, discusses how diet and nutrition can affect certain conditions of the eye, such as dry eye, macular degeneration, and diabetes.

Introducing ill.i Optics by

By Marge Axelrad
Tuesday, October 14, 2014 10:15 AM The first eyewear brand by entrepreneur, musician and glasses connoisseur was launched last month.

Great American Optician Video Contest Winners

By John Sailer
Wednesday, September 24, 2014 1:30 PM LAKELAND, Tenn.—The Opticians Association of America has selected the winners in the Great American Optician Video Contest. View them here—First Place “An Optician’s Main Focus” by Adam Chizmar, Second Place “What is an Optician?” by Matthew Denton, and Third Place “Clearly an Optician” by Michael Beaudoin.

Digital Eye Strain, E-SPF and...Al Roker

By Marge Axelrad
Wednesday, September 10, 2014 1:35 PM Protecting eyes from the damage of UV rays, the pain of computer eye strain and back-to-school vision care are topics highlighted in the media across the country this week, in several TV segments featuring Essilor’s SVP of customer development, Howard Purcell, OD.

Argus II Implant Patient Discusses Her Experience with the Artificial Retina

By Andrew Karp
Thursday, August 28, 2014 11:00 AM VM introduced readers to Second Sight’s groundbreaking Argus II artificial retina implant at our 2012 Global Leadership Summit.

No Glasses? No Problem, When Viewing This Display

By Andrew Karp
Thursday, August 28, 2014 10:30 AM Scientists at the University of California Berkeley are developing a vision-correcting display that would enable viewers to see it clearly without eyeglasses.

PSA's for ECPs—And Parents

By Marge Axelrad
Tuesday, July 29, 2014 10:30 AM Trying to convey how comprehensive eye exams and vision therapy can help children learn and read?

'Rocky' Rules in SUNY Student Bowl Rules Video

By John Sailer
Wednesday, July 09, 2014 4:00 PM With the 23rd Varilux Student Bowl held in Philadelphia in conjunction with the recent Optometry’s Meeting, it was fitting that last year’s Spirit Award winners, SUNY School of Optometry, chose a “Rocky” theme for this year’s rules video.