Ronald Cooke, Jr. Teri Gossard, OD
Diversified Ophthalmics Names Ronald Cooke Jr. EVP and Teri Gossard, OD, Executive Director of ECP Network

CINCINNATI—Ronald Cooke, Jr. will be joining Diversified Ophthalmics, Inc., and the ECP Network, as executive vice president, according to Dr. Ronald F. Cooke, chairman of the board and CEO of Diversified Ophthalmics, Inc.

Dr. Cooke said, “In his new position, Ronald will be primarily responsible for the future activities and success of the ECP Network and the ophthalmic labs. He is rejoining the company after an absence of more than three years. His previous experience with our company, and his excellent reputation in the ophthalmic industry, will be great assets as he assumes his new role.”

Ronald Cooke, Jr. completed three successful years as director of sales for Buhler Leybold Optics before returning to Diversified. Prior to accepting a position with Buhler Leybold Optics, he had held the position of chief operating officer with Diversified, and had worked with the company in various capacities for 22 years.

In other moves, Teri Gossard, OD, was named executive director of the ECP Network. Dr. Cooke said, “Dr. Gossard has had a remarkable optometric career in both clinical practice as well as in the political/professional sphere of optometry. She is a past president of the Ohio Optometric Association, and she is well known for her activities in support of the optometric profession.”

A graduate of The Ohio State University’s College of Optometry, she has practiced medical optometry extensively in the Cincinnati area. She will be responsible for maintaining a strong provider network that best serves the need of the eyecare providers and their patients.

Gossard will also be active in developing and continuing relations with the community of ophthalmic vendors including the network’s parent company, Diversified Ophthalmics, the company said.


Jason Dopheide
Jason Dopheide Appointed Director of Sales for Morel Lunettes

WYCKOFF, N.J.—Morel Lunettes has appointed Jason Dopheide as its new director of sales. Dopheide joined the company in August and is responsible for leading Morel’s “sales team, implementing new sales and planning tools as well as establishing selling strategies to ensure revenue growth and market share gains,” the company said in a statement.

“With over 15 years in the trade, Jason brings a wealth of industry and product knowledge as well as solid sales experience,” said Tom Castiglione, CEO. “His sales process, expertise, and supportive nature are certain to help us further expand our market share and allow more customers to benefit from working with Morel.”

Dopheide is an accomplished sales trainer and speaker. He has also been responsible for developing and executing sales training systems, product launches, marketing presentations and CE seminars.

Before joining Morel, Dopheide had a progressive sales tenure with Marcolin and most recently served as central vice president of sales.


Harry Edelson
Harry Edelson Appointed Chairman of the Board of PogoTec

ROANAKE, Va.—Harry Edelson has been appointed chairman of the board of PogoTec, a Roanoke-based startup specializing in wearable technology, including eyewear. Edelson is the former managing partner of Edelson Technology Partners (ETP) where he was responsible for all of the company’s funds.

According to a statement released by PogoTec, Edelson has served on 150 boards; 12 as chairman. His career has been defined by limitless energy, outsized results and a unique background combining technology and Wall Street analyst experiences. The Edelson Technology Partner funds were the lead venture capital investor in 11 early stage companies that grew to have market capitalization of more than $1 billion and up to $100 billion. This was accomplished by Edelson’s instigation and support of numerous M & A transactions.

“I have been fortunate during my career to have invested in 11 Unicorns (young companies that achieved a valuation of $1B or more),” said Edelson. “I believe PogoTec has the ability to become my 12th. That is why I am so excited to assist PogoTec as its chairman. PogoTec has the potential to completely revolutionize the way consumers take digital images and videos, making it much more convenient and simple for the masses to capture the important moments in life.”