Ben Peters
Zeal Optics Names Ben Peters New President

BOULDER, Colo.—Zeal Optics has announced the appointment of its new global president, Ben Peters. Peters joins the brand from Maui Jim, parent company of Zeal Optics, where he has a long history of sales success in the outdoor eyewear business, the company said.

A spokesperson for the company said, “Ben is following a period of time in which we did not have an active global president. We’re excited to fill the roll and grow our team.”

“We are incredibly excited to welcome Ben Peters to the Zeal side of the business,” said Maui Jim and Zeal Optics owner Walter Hester. “Ben brings more than 15 years of optical experience with Maui Jim to Zeal and understands the importance of quality and customer service to build a brand and sales. He has hit the ground running—Zeal has already rolled out a new polarized and photochromic lens, the Automatic, which builds on Zeal’s technological heritage on the goggle side. Combined with a corresponding sales contest, this has been an amazing summer for the brand and we look forward to seeing Ben take Zeal to the next level.”

According to the company, Peters plans to leverage key accounts, leading manufacturers and pull from his years with Maui Jim to continue Zeal’s growth.


Kevin McMenimen
Vision-Ease Names Kevin McMenimen CFO

RAMSEY, MINN.—Vision-Ease appointed Kevin McMenimen as chief financial officer to oversee comprehensive global financial strategies for the company.

“Kevin’s track record of success in managing long-term financial strategies and building cohesive teams will be indispensable as Vision-Ease continues to grow its worldwide presence,” said CEO John Weber.

McMenimen joins the company after four years at private-label snack foods leader Flagstone Foods, where he most recently served as the company’s CFO. He guided Flagstone through the successful integration of two companies, significant growth and the sale of Flagstone Foods to TreeHouse Foods in 2014. Among other roles, he also spent time as vice president of finance at Michael Foods, and served as operations business manager and controller at Pillsbury.