Ballew to Lead Sales Team at Virtual Lens Express/Sharper Image Optics

OCALA, Fla.—Optical industry sales veteran Gregory Ballew has been named national sales manager for Virtual Lens Express/Sharper Image Optics, based here. Ballew will manage the company’s introduction of its new Sharper Image line of digital lenses.

Ballew previously served as key account manager for Carl Zeiss Vision, where he was responsible for sales and bringing new technology to wholesale and retail customers. Prior to that, he was a regional sales manager for Rodenstock North America. He began his career as a regional sales manager for at SOLA Optical USA, and was later promoted to director of sales.