Ballew to Lead Sales Team For Virtual Lens Express/Sharper Image Optics

 Gregory Ballew
OCALA, Fla.—Optical industry sales veteran Gregory Ballew has been named national sales manager for Virtual Lens Express/Sharper Image Optics, based here. Ballew will manage the company’s introduction of its new Sharper Image line of digital lenses.

Ballew previously served as key account manager for Carl Zeiss Vision, where he oversaw sales and new technology. Prior to that, he was a regional sales manager for Rodenstock NA. He began his career as a regional sales manager at SOLA Optical USA.