CLEARWATER, Fla.—Advantica has appointed Robert Elsas as vice president of marketing. In this new role, Elsas will direct marketing and brand strategies, in addition to managing social media initiatives for Advantica’s vision and dental business.

Elsas will report directly to Andy Davis, senior vice president, sales and marketing. Elsas is a 25-year veteran in the health care industry. Prior to joining Advantica, he was with Davis Vision for over 13 years as vice president of business development and public relations. Most recently, Elsas served in the capacity of director, sales and marketing for Classic Laboratories in Youngstown, Ohio. ■