Superior Vision Names Rothrock President, Celebrates 20th Anniversary


Kirk Rothrock.

RANCHO CORDOVA, Calif.—Managed vision care company, Superior Vision has appointed Kirk Rothrock as president. Rick Corbett will remain CEO of the company. Rothrock will manage day-to-day implementation of the company’s overall operations, while Corbett will focus on strategic initiatives and relationships.

Rothrock brings with him more than 25 years of expertise in the health care marketplace, most recently as president and CEO of Sentient Medical Systems, a provider of outsourced intraoperative neuromonitoring solutions. Previously, he was chairman and CEO of vision and dental benefits provider, CompBenefits, and senior vice president of ancillary products at Humana.

“Superior Vision has maintained steady growth over the past several years and is well positioned to continue on this path in 2013 and beyond,” said Corbett. “The landscape of the vision industry has become more complex and competitive. Kirk brings to us a wealth of experience and depth that will ensure our leadership position and success for many years to come.”

“I am excited to join a successful, industry-leading team that focuses on outstanding service,” said Rothrock. “I am looking forward to working with the team to build on their impressive record and to help the company continue to grow and succeed in a rapidly changing, competitive regulatory environment.”

Founded on March 17, 1993, Superior Vision commemorated its 20th anniversary with a week of internal celebrations last month and plans for collaborating with its clients to build success stories and share best practices at events throughout the course of the year. Celebration activities also include reworking the Superior Vision website to incorporate a more robust member-centric look and feel and creating fun social media campaigns in which members and partners can participate.

“Superior Vision had a modest beginning, but our open, flexible approach has resonated with groups large and small,” said Corbett. “We have grown to cover groups on a national level in every industry, and we are proud to say that a large number of our clients have been with us for 15-plus years.”