NEW YORK—On July 19, Austria-based eyewear brand Neubau Eyewear from Silhouette celebrated its U.S. launch with an Austrian-themed evening at Freud restaurant here in New York City. The exclusive event, which kicked off with a cocktail party and included dinner for media and influencers, gave guests the opportunity to view and try on Neubau Eyewear’s current ophthalmic collection while taking a sneak peek at the fall styles and sunglasses slated to arrive in October 2016.

The New York festivities, Neubau Eyewear’s first event in the country since launching internationally in June 2016, underscored the brand’s Austrian provenance while serving up a dose of New York flavor. Held at Freud, a hip new restaurant offering Viennese cuisine and atmosphere, the evening reflected the importance of Vienna to Neubau Eyewear’s collections, which are designed to embody the innovative ideas, groundbreaking culture and forward-thinking fashion of that city’s Neubau district.

Top Brooklyn DJ Amber Valentine spun tracks with a cool hipster vibe against a backdrop of Neubau-inspired décor. Attendees included customers, tastemakers and the press. Each guest was invited to select a pair of the contemporary, urban, yet classic glasses as a reminder of the neubau eyewear “frame of mind.”