SCENE + HEARD Luxury Eyewear Retailer, Designer Eyes, Celebrates the Opening of its New York Flagship By Staff Monday, October 17, 2016 12:00 AM An interior shot of the new Designer Eyes store. The exterior of the Designer Eyes flagship store. NEW YORK—Designer Eyes, a luxury eyewear retailer celebrated the opening of its New York City flagship store located inside the new World Trade Center Mall also known as “The Oculus” on Tuesday, Sept. 20. The opening of this new retail space, marks the seventh for the brand. In this $3.5 million, 1,850 square foot space, Designer Eyes offers appointments with personal eyewear stylists, concierge services for any off-site eyewear emergencies and complimentary espresso or champagne while shopping. After the official ribbon cutting, guests at the launch party were treated with cocktails and bites while the DJ set the tone. Notable guests such as Michael Strahan and Olivia Caridi were in attendance for the night’s festivities. Designer Eyes, founded in 1974 by the Moroccan born, Jacky Amar, has remained a family-owned business for over 40 years. Media personality and former defensive end for the NY Giants, Michael Strahan, tries on frames at the opening of Designer Eyes. “Our deeply rooted brand partnerships allow us to offer exclusive styles and unique assortments to fashion-forward eyewear connoisseurs,” Jacky Amar said. “Luxury is no longer defined by cost, it’s defined by the experience, and that’s exactly what our clients will find at the new World Trade Center location.” The store houses brands including limited edition product like Dolce & Gabana’s Sicilian Carreto hand painted frames, Dior Abstract in new colors, DITA Decade Two customized colors developed exclusively for Designer Eyes, Fendi Thierry limited edition and Cartier (Designer Eyes is the only authorized dealer to sell Cartier eyewear online in the U.S.). Shoppers also have the chance to receive limited gifts with purchase, including a two-frame textured leather case by Oliver Peoples, business card holder by Mont Blanc and a Black Orchid fragrance set by Tom Ford. The flagship store is located at 185 Greenwich Street, on the second floor of the Westfield World Trade Center. Designer Eyes also has launches planned in Miami, Beverly Hills and Fifth Avenue.