Moscot Campaign Preview Lights Up Manhattan’s Lower East Side

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NEW YORK—At their Orchard Street location here on Sept. 27, Moscot held an event marking the completion of “Living in History,” a special campaign which launched at Silmo on Oct. 4. As the title suggests, the campaign drew attention to the company’s multigenerational survival and success in downtown Manhattan, and did so by celebrating with a number of similarly situated family-owned local businesses in the area.

Spirits were high at the event, which was held in the style of a gallery opening to unveil campaign posters of the Lower East Side business owners and Moscot family members photographed in the company’s new Fall line of frames.

Moscot principals present at the event included Harvey Moscot, fourth generation owner, his mother Theodora, referred to as the “Moscot matriarch,” and Marilyn Blumengold, Moscot’s frame fit specialist of over 40 years. They and other notable Moscot employees shared the spotlight with local business owners Mark Miller, president of the Lower East Side Business Improvement District and owner of the Mark Miller Gallery, Marty Katz, fourth generation owner of M. Katz Furniture, and Niki Russ Federman, fourth generation owner of Russ & Daughters, which provided refreshments.

     
 (L) Russ & Daughters Owner Niki Russ Federman and staff member Jen Snow were cheerful attendees.
 Mark Miller, president of the Lower East Side Business Improvement District and owner of Mark Miller Gallery.
 (L to R) the Moscot “family” Ali Scherk, Bahareh Ebrahimzadeh, Santiago Siguenza, Harvey Moscot, Wendy Simmons, Marilyn Blumengold, Sara Ng and Louie Lepore.