SCENE + HEARD Ray-Ban Celebrates New Materials Collection at ‘Factory’ Experience Party By Staff Monday, June 16, 2014 12:01 AM NEW YORK—On May 15, Ray-Ban celebrated the launch of its new materials collection with an exclusive one-night only event in New York called District 1937. “This year marks an incredibly exciting time for Ray-Ban with the launch of the latest material-inspired collection,” said Sara Beneventi, global Ray-Ban brand director. “It’s always been a brand that’s at the forefront of design, innovation and style. We are excited to celebrate this with the District 1937 experience where the materials in the new collection were really being brought to life.” The experience conveyed a unique factory workshop environment near NYC’s iconic Garment District that explored the unexpected materials used for the first time across some of the brand’s most recognizable styles. During the early part of the night, Ray-Ban invited guests to explore the materials being used and discover how contemporary artists and designers have also used them in inventive new ways, such as Mark Evan’s etched-leather canvases, Anne Lilly’s kinetic steel sculptures and Ian Berry/Denimu’s denim masterpieces. Guests at District 1937, including Zoe Kravitz, Coco Rocha, Ireland Baldwin, Chromeo, Zosia Mamet, Katherine McPhee, George Kotsiopoulos, Annabelle Dexter Jones, Atlanta de Cadenet and Mia Moretti were treated to a performance by rock and roll legends Blondie, as well as alternative-rock duo MS MR and a DJ set by Jack Novack. 1/7 Celebrity stylist and television personality George Kotsiopoulos took a turn on the Ray-Ban District 1937 step-and-repeat. Singer and actress Katharine McPhee came out to celebrate at the Ray-Ban District 1937 event as well. (L to R) Luxottica’s Holly Rush, Alessandro Mariani and Sara Beneventi were on hand to support the brand. Designer Phillip Lim joined in the District 1937 festivities. Model Coco Rocha took advantage of the on-site Remix station to make a custom pair of Ray-Bans. The legendary Blondie, fronted by Debbie Harry, gave the performance of the night. Indie pop duo MS MR kicked off the night’s musical performances.