This year, organizers reported, 34,250 attendees, a rise of 5 percent rise in visiting professionals. International visitors were in the majority, with 57 percent of attendees from around the world and 43 percent representing French opticians, who turned out in greater numbers this year, according to the show. There were a total of 892 exhibitors in the 33,300 square meters, an increase of 5.3 percent of exhibition, with 75 percent of them coming from abroad.

Vision Monday was on hand to capture the scene at the 48th edition of the four day show. See the slideshow for a glimpse into the newly rebranded “largest flagship store dedicated to vision,” as organizers called it.

For more pictures from Silmo 2015 click through to their Flickr page. And for a full list of the 2015 Silmo D’Or winners and the 2016 dates, click here.

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Entrance

Silmo 2015 was held from Sept. 25-28 at the Paris Nord Villepinte exhibition center, just north of Paris.

Entrance

Attendees were exposed to the show’s new branding from the moment they hit the center's grounds.

Ambiance

Visitors who entered in Hall 5 were greeted with an expansive view of show floor upon entering.

Ambiance

“Pop Up” Shops dedicated to different categories of eyewear, styled after the show’s yellow shopping bag theme, were placed throughout the show floor.

Ambiance

The Pop Up Shops housed a collection of exhibitors’ frames for attendees to view.

Ambiance

Virtual Try-On screens on the end cap of each Pop Up Shop allowed attendees to try out the displayed (but secured) frames.

Ambiance

The reported 5 percent increase in attendance could often be felt in the busy aisles.

Booths

Silmo can often be counted on for colorful booths, here Marchon France.

Booths

The pq by Ron Arad booth featured a large version of the brand’s logo.

Booths

The OWP Booth took color to the next level.

Booths

While Etnia Barcelona relied on lush greenery.

Booths

Rolf, known for wood, stone and horn eyewear, had mannequin heads carved from large logs.

Booths

Lafont, as usual, had beautifully curated and merchandised displays to entice passersby.

Booths

Moscot showcased one of their Limited Edition Smart Fortwo Edition Moscot cars in partnership with Daimler AG at their booth in celebration of their 100th anniversary.

Booths

Vanni featured their wares on clever photo printed pillow displays.

Booths

Prodesign remained true to brand with a very Scandinavian-inspired booth.

Booths

Gentle Monster went the avant-garde route with a stark white booth and antique-inspired busts slashed with vivid red to complement their styles.

People

Familiar faces were also on hand. Clockwise from top left: The Kenmark Group team; (l-r) David Duralde, Mike Cundiff and Jason Wehlage. Ogi Eyewear’s Dan Lieberman, OD (l) and Joseph Tallier. (L-R) Nicolas Roseillier, Mike Hundert and Donna Gindy of REM Eyewear.

People

Clockwise from left: Barton Perreira’s Tim Cadiente, Gunnar Gunnarsson and Bill Barton celebrated the launch of Allied Metal Works. Marcolin’s Giovani Zoppas. The Jobson crew; (l-r) Marc Ferrara, Deirdre Carroll, Victoria Garcia and Dennis Murphy.

Tech

(L top and L, bottom) Mykita debuted MVO, a face scanning and custom made frame technology, which will utilize their Mylon printed material technology. (R) Essilor let attendees try out Nautilus, their new virtual reality technology that lets wearers see exactly what each lens offers.

D'Or

The Silmo d'Or awards happened on Friday, Sept. 25.

D'Or

The awards were held at the Maison de la Radio, located at 116 Avenue du Président Kennedy.

D'Or

The awards were presented by (l-r) Philippe Lafont, president of Silmo, designer Emmanuel Gallina, president of the jury, and Isabel Beuzen, Silmo’s director of communication.

D'Or

All of 2015 Silmo D’Or winners assembled on stage.