New Eye Tracking Technology Shows How Distracted Drivers Behave

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Toronto's major intersections can be dangerous. With cyclists, pedestrians and vehicles all sharing the road, drivers can often be distracted, endangering themselves and other road users. That's why a group of University of Toronto students are using a high-tech eye-tracking device to better understand what drivers see when they navigate through busy intersections. "We are tracking where the person is fixating [their] eyes," said Birsen Donmez, a researcher at the University of Toronto's faculty of applied science and engineering. Ultimately, with the eye tracker researchers can observe drivers' behavior while simultaneously keeping tabs on where their attention is focused and the results are a bit frightening— data shows that drivers fail most frequently at checking for cyclists. Click here for the full story.