After the success of VEA, the Virtual Eyewear Assistant technology created and launched by Thema, in March the Veneto company has inaugurated its first shop in Torino. Called VEA, the boutique is entirely dedicated to custom-made eyewear, with exclusive services and features. The concept is a shop where the customers are the stars, and where everything revolves around their eyewear preferences and specific needs, from shapes to colors and from customization to the choice of materials. Find out more about this new format store in this feature from 20/20 Europe. Read More.