When you think about how to incentivize your optical team to provide better patient service and generate greater sales, you may think first of cash bonuses. However, money is just one of many ways to motivate staff. When was the last time you took a moment to personally thank an employee for a job well done? Or handed out a cash bonus or gift card as an extra thank you for the optician who expertly managed an angry patient? My philosophy is that an employer needs to consider that rewards are earned. If the business is reaching its sales goals, and more, the staff should be rewarded with a percentage of the amount above the goal. Learn more about incentivizing your staff in this feature from Review of Optometric Business. Read More.