SCENE + HEARD: Discover 3 Easy Instagram Posts to Promote Your Practice By Staff Wednesday, June 13, 2018 3:42 PM Instagram is hard to ignore when thinking of ways to market your practice. According to Instagram, it now has about 700 million active users, and from that, about 80 percent follow a business or brand. The site also is more popular with many Millennials and Generation Z than Facebook. That is a huge market of potential patients that practice owners should be tapping into to create a sense of community, engage with current and prospective patients and showcase their brand story. From Review of Optometric Business, here are 3 examples of Instagram posts you can use to promote your practice. Read More.