FORT WORTH, Texas—Beauty bloggers Laura Sanchez, and Raye Boyce are taking part in Alcon’s newly launched sweepstakes, which invites people to play with their eye color for a chance to go backstage at New York’s Fashion Week in February 2019. Alcon has teamed up with the popular social media influencers who will share their own Air Optix Colors looks and spread the word about the sweepstakes to fashionistas across the country. They will share tips about creating a head to toe color look. Patients can enter by wearing or virtually trying on one of the 12 colors in the Alcon Air Optix Colors portfolio and uploading a photo of their look to Instagram with the hashtags #Sweepstakes and #ReadyToPlay. The winner gets a trip for two and a VIP experience at New York Fashion Week: The Shows in February 2019. Read More.