Crazy for Living Coral


NEW YORK—Move over Ultra Violet, Pantone has announced its new selection for Color of the Year 2019. For 20 years the Pantone Color Institute has been unveiling its Color of the Year and has chosen a vibrant, energizing hue with Living Coral (Pantone 16-1546). This shade, chosen to represent 2019, is an “animating and life-affirming shade of orange with a golden undertone.” According to Pantone, Living Coral is meant to exude warmth and provide comfort and resilience in today’s constantly shifting environment. The influence that Pantone has on color is already clear as most of us saw an explosion of Living Coral on our social media feeds once the 2019 choice was announced. Read More.