SCENE + HEARD: Discover Creating a Digital Introduction By Staff Monday, July 9, 2018 12:40 PM Potential patients searching for a new eye doctor are likely to find your social media and web presence before ever stepping foot in your office. This brings new meaning to the way that people are getting their first impression of your practice. “It is important for patients to see what you do,” said Natalie Bissoon, OD, of Richmond Hill, New York. “It's great when friends or family tell them how great a doctor you are and that you have all this great equipment, but unless they see it, no one really understands the value of your state-of-the-art office,” she said in this feature from Review of Optometric Business. Read More.