Chances are you wouldn’t buy a house without seeing it in person. After all, you’re going to be spending a significant amount of time there. Yet most of us spend almost every waking hour “living” in our eyeglass lenses, but we don’t actually get to experience them until after we’ve purchased them. That’s the eternal problem of selling eyeglass lenses: you can tell patients that digital designs will work better than the standard designs they are wearing today, that a premium AR coating will help them see better and look better, and that every day, they’ll enjoy a fuller, more satisfying visual experience. But how do you make them see the difference? In this feature, find out how new dispensing tools are bringing lenses to life for ECPs and their patients. Read More.