Most purchases now begin with an online search, and eyewear is no different. Your patients are becoming accustomed to being able to browse products by looking online, essentially allowing them to begin the selection process before they have even left the house. And as consumers become accustomed to this "online to in-store experience" in other areas of their shopping lives, you can be sure they will expect it in all of their shopping experiences, including optical. Luckily, building a custom frame gallery doesn't have to be prohibitively hard or expensive. In this blogpost from Frames Data, find out how you can have a Frame Gallery with your logo, hours and frame selection in just a few minutes with My Frame Gallery. Read More.