By now, you’ve probably heard Hubble has launched. Not the space telescope, but an online subscription service marketed as a low-cost source for daily disposable contact lenses. Hubble clearly presents their value statement–and independent ODs who specialize in contact lens services are challenged to be clear in presenting theirs. Ken Krivacic, OD, MBA gives his colleagues an inside look at the newest competitor in the CL market in this feature from Review of Optometric Business. Read More.