Optique Hub is dedicated to helping customers find the perfect independent eyewear practice, but they serve more than just curious customers. Over on Instagram, @optiquehub has been curating a collection of unique, eye-catching signs outside independent optical shops, something they call their “Optical Signage Series.” A sign outside a shop isn’t the most important thing an independent business does, but it is a central piece of every shop’s first impression. Before online reviews and social media campaigns, storefronts and signage were everything for small businesses, and, although times have changed, they still carry weight today. In the Instagram world, signage can serve as free advertisement, if it’s good enough to inspire passersby to stop and snap a picture, and it can still be enough to pull a customer off the street. Read More.