SCENE + HEARD: Discover Review of Optometric Business: Front-Office Technology to Wow Your Patients By Staff Saturday, March 23, 2019 12:25 PM Your reception area, where patients check in for their appointments, and your optical, are probably the first things your patients see when they walk into your office. These are also the last areas the patient sees. For those reasons, investing in technology that creates a more convenient and pleasing experience at the front of the office can deliver a great return on investment. Patients are more likely to stay longer, and shop more, in an office where they are comfortable, and more likely to return to that office in the future, and to refer friends and family. Find out more about how to upgrade your reception area in this feature from Review of Optometric Business. Read More.